However, it's not just celebrities that have cashed in. Many beauty billionaires have grown their empires from their craft or out of pure passion for products. Take Anastasia Soare, founder of Anastasia Beverly Hills, who immigrated to the United States from Romania almost 30 years ago and found work as a salon aesthetician, offering eyebrow treatments to clients. Her expertise, skill and now renowned “Golden Ratio” eyebrow mapping grew into an empire, attracting the world’s biggest celebrities including Naomi Campbell, Cindy Crawford and Oprah. In 2000, Anastasia launched a range of brow products that has grown into the range we all know today, valued at $3 billion.
Both Charlotte Tilbury and Pat McGrath earned their stripes as makeup artists backstage at fashion weeks and on photoshoots for glossy magazines. Both bottled their experience into namesake makeup brands, which are now estimated to be worth $1billion each.
Then there’s Emily Weiss, founder of Glossier, which is now valued at $1.2 billion after launching the first four products just seven years ago. Having started a successful blog Into The Gloss, Emily channelled the close connection she had built with her readership into skincare products that understood the needs and wants of a new generation.
While all of these brands now offer a vast array of products, with some branching out into different sectors altogether, they all started with one hero product – that one, game-changing formula that the world just couldn’t get enough of and which would act as a springboard for future success.
Here, we take a look at each one of those billion-dollar creations...
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