There isn’t a wardrobe that’s complete without a pair of time-honoured white trainers. They work as a building block for every outfit, whatever your style. White sneakers are an off-duty go-to style for pretty much every major model, and the rest of the fashion pack have clocked on to their versatility too – turning the simple sneaker into footwear’s It item.
White sneakers have the power to give street edge to a girly dress, make a trouser suit look instantly modern or add the perfect accent to a minimal look. Let’s be honest, right now white trainers are all we want to wear and our favourite of the bunch? The ASICS JAPAN S™ model – an instant classic.
This simple, tennis-style design has become a cult choice with insider influencers. But even icons need an occasional shake-up, so high performance details from the equally iconic FABRE JAPAN S style have been added into the JAPAN S trainer, making it ideal for everyday. Pared-back and minimally designed, the trainers’ soft upper is made from chic faux suede, and there’s a choice of colours for the details. Picking your perfect shade is the ultimate way to show off your individual fashion personality.
Whatever your style preferences, the JAPAN S trainer is the perfect accompaniment to any look. How to style them? If you’re into making a statement, try a floral printed midi skirt or check trousers, teamed with an oversized hoody. Or go for elegant ’90s chic, teaming the trainers with a simple cream slip dress and leather blazer. The genius of the JAPAN S is that its cool white finish and graphic logo won’t clash with your brightest looks, but will subtly enhance your simpler ones.
Want to see some more styling inspiration from Japan? Follow ASICS’s campaign stars and Tokyo-based influencers Choom and Miyuki Emond around their home city to get the inside track on Japanese life and style.
Choom is the poster-girl for a portfolio career. London-born but based in Tokyo, she’s killing it as a model, stylist, creative director and editor-in-chief of The COMM online magazine. Oh, and she’s still at university (we’re not jealous, honest). Choom’s film follows her around downtown Tokyo and the Kita-Senju district where there is a vibrant mix of ancient and modern culture and inspiring street style on every corner.
Focused around Yoyogi Park and Shimokitazawa – the epicentres of cool in the Japanese capital – Miyuki Emond’s film is a fascinating glimpse into one of the most iconic bucket-list cities. With Canadian and Japanese heritage, Miyuki has lived in Tokyo since 2015, taking her camera everywhere to document the coolest venues in the capital, the major moments in her personal life and her career as a model.
And even if you’re nowhere more glamorous than your local bus stop, you can still echo Tokyo’s most stylish trendsetters – and get the seal of approval from the rest of the style set – in ASICS JAPAN S™ trainers.
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